TIME FOR ACTION
Our advice: do not wait and act now. The consequences of a hacked website are enormous. Consider for example the financial damage, but also the fact that sensitive information will be available for everyone. This can cost millions after the introduction of the GDPR. In addition, it can also have huge consequences for your brand's reputation. If your website shows content that you do not want to be associated with, such as pornographic or IS-related messages, then it can have negative impact. Brand experience of a customer is based on senses, interactions, images and impressions. When a customer has a negative association, it is difficult to reverse it into a positive association. Keep in mind that negative feelings are often better remembered than positive ones.